Product Families is a customizable data point that provides a way to group multiple SKUs that wouldn't otherwise be connected—for instance, a producer's Chardonnay across vintages.
 
To create Product Families go to the Wines page:
  • In the left-hand navigation, click on Manage under PRODUCT FAMILIES
  • Click on Create a Product Family
  • Enter a name
  • Then Save
Once created, edit a wine to assign the product family.  Only one product family can be assigned to a wine.