Every Wine in Vinosmith can have multiple prices. Often you might have a Case Price, a Case 5 Price or a Case 10 Price , etc.
Every price can also be marked as Public or Private. Every Price point is visible to all sales-reps and administrators inside Vinosmith, so Public vs Private doesn't matter in that context.
When Public vs Pricing Comes Into Effect
When a Tasting is created and Wines are added to a Tasting sheet a user can easily generate a Tasting Sheet - which is a PDF that lists the wines in the tasting, the sales-rep contact information, headline text and optionally a logo.
To make the generation of Tasting Sheets simple and a one-click operation, Vinosmith will automatically display all Public prices on the generated Tasting Sheet. These are the prices that you would have in your public Price book, for instance.
If you created a Price that is essentially a custom price and should only be used for certain accounts, or certain markets, then that would be a good candidate for a Private price. Thus, that price would not show up on a Tasting Sheet, as it shouldn't be displayed to the public world.